Why should you add a LinkedIn logo to your email signature?.You may be wondering what the impact would be.Īccording to LinkedIn, there are 58 million businesses on the social media platform, making it a powerful network that allows brands to reach both B2B prospects and consumers.Īnd if you consider a recent LinkedIn survey that showed 40% of B2B marketers regard LinkedIn as the most effective channel for driving high-quality leads, the question is: Why would you NOT use the LinkedIn logo for email signature marketing? Let’s dive a little deeper. Now consider we’re looking at adding a LinkedIn button to the email signature. How do they do that? Through the employee email signature. That may be overwhelming on a personal level, but as a marketing tool, email communication remains unbeatable.Įmail allows employees to interact with current and prospective customers, partners, vendors, and industry influencers on a one-on-one basis while driving conversions and distributing content. Research proves that the average office worker receives 121 emails and sends about 40 each day.
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